HOW TO TARGET LOYAL DONORS WITH A STRONG END OF THE YEAR GIFT.

Tis the season… for the year-end fundraising sprint!
As the fiscal year winds down, many nonprofits face the pressure to hit those crucial fundraising goals. Often, the challenge isn’t a lack of effort but missing out on connecting with the right donors in the right time.

So, who should be at the top of your engagement list?

The most obvious choices are the supporters who have both the capacity to give and a genuine connection to your cause. While that elusive seven-figure donor may be a long-term goal, focusing on your consistent five-figure donors—who haven’t yet reached their full giving potential—could be the key to success right now!

But how do you spot those generous friends who are ready to give today?

FINDING YOUR DONOR HEROES: Tap into your RFM & Engagement data with NPOAuthority.net

What is RFM?
RFM stands for Recency, Frequency, and Money—three simple but powerful indicators that highlight your most loyal supporters. Here’s how they work:

• Recency: How recently has this donor contributed? (When was their last gift?)
• Frequency: How often do they give? (How many times have they donated over a set period, like 10-15 years?)
• Money: What was their largest gift?

Using RFM Analysis
An RFM analysis helps you score and rank donors based on their loyalty to your cause. It’s not just about identifying who’s given the most; it reveals your top lifetime givers and those who are ready to step up again.

With NPOAuthority.net You can quickly pinpoint these dedicated supporters, helping you make the strongest connections and meet your year-end goals with confidence!